Telstra Corporation: Reorganizing Strategic Business Units
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Case Code: BSTR123 Case Length: 20 Pages Period: 1995-2004 Pub Date: 2004 Teaching Note: Available |
Price: Rs.500 Organization: Telstra Corporation Industry: Telecommunications Countries: Australia Themes: Corporate Restructuring |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case discusses the reorganization of strategic business units (SBUs) carried out by the Australian telecom giant, Telstra Corporation (Telstra) between 1997 and 2003. Telstra's SBUs were reorganized six times in eight years. The case describes each of the six reorganizations in detail and examines their implications for Telstra. It discusses the impact of these structural changes on the financial performance of Telstra. The case also elaborates on the major initiatives taken by Telstra to face the competitive market situation since 1997 when Australia's telecommunications industry was deregulated.
Issues
The case is structured to achieve the following teaching objectives:
- Corporate Restructuring, Deregulation of Telecom Industry
Contents
Keywords
Telstra Corporation of Australia, Restructuring of SBUs, Telstra's Growth Strategy, Organizational Structure, Telecom Industry in Australia, Deregulation of Telecom Industry, Changes in External Business Environment
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